What’s Up With the Bee?
"What’s up with the bee?”
Hiroko explained, "The bee logo has been with us since the beginning. It all started when Jane and I were working together researching topics for possible books. Ireland was a subject of perennial interest and we were looking at literary references including poetry, recipes, culinary traditions, and travel writing. All the while, we were still looking for a name for our new publishing venture. We were especially drawn to 'The Lake Isle of Innisfree' by William Butler Yeats. The poem is so evocative and we were so inspired that we just fell in love with the image of the honeybee."
I will arise and go now, and go to Innisfree,
And a small cabin build there, of clay and wattles made;
Nine bean-rows will I have there, a hive for the honey-bee,
And live alone in the bee-loud glade.
And I shall have some peace there, for peace comes dropping slow,
Dropping from the veils of the morning to where the cricket sings;
There midnight’s all a glimmer, and noon a purple glow,
And evening full of the linnet’s wings.
I will arise and go now, for always night and day
I hear lake water lapping with low sounds by the shore;
While I stand on the roadway, or on the pavements grey,
I hear it in the deep heart’s core.
Source: The Collected Poems of W. B. Yeats (1989)